Adversport Régie

Aurélien Le Floch, Managing Director

Île-de-France

2022

A win for football fans

Founded in 2004, Adversport Régie is one of the leading European football publishers. The company began in France and has since expanded to Germany and Spain.

The kick off to success

As one of the largest European football publishers, Adversport Régie’s flagship brand, Foot Mercato, helps them reach more than 20M football fans each month. “Our goal is to provide free, high quality football news to people across the globe,” says Managing Director Aurélien Le Floch. “Our sites share football news and updates with a wide range of fans. Whether you’re a hardcore fanatic or a casual watcher, we’ve got content for you.”

Outside of Foot Mercato, Adversport Régie runs a suite of digitally-native football websites including FussballTransfers.com, Fichajes.com, Kick11 and Foot.fr - their content is so popular amongst fans they’ve also garnered over 2M subscribers on YouTube.

An assist from ads

To reach their dedicated fan base, the Adversport Régie creates ad-supported content. “One of the first and most important decisions that we made was to partner with Google on our advertising and monetization strategy,” says Aurélien.

“We were previously using another ad platform that was really difficult to work with,” Aurélien remarked. “And I chose to switch to Google Ad Manager in 2017, it was totally worth it. Google has the best products in this space and the best support team – our account management team was there to help us every step of the way.”

Today, Adversport Régie uses Google Ad Manager to support their ad serving, audience measurement, and programmatic advertising. And the team has seen strong results, “after one year of partnering with Ad Manager, our revenue had grown by 10%. I believe Google will continue to be a valuable partner to us going forward,” says Aurélien.

Overall, Aurélien says, “our partnership with Google enables us to focus on bringing the best football content to our audience, which is the key to our site's success.”

“I chose to switch to Google Ad Manager in 2017, it was totally worth it. Google has the best products in this space and the best support team.”

Reaching their goals

Aside from helping football fans connect and engage with high quality content, Adversport Régie serves as a dream career for their employees. The sites provide a platform for their sports fanatic team of editors to discuss and debate the latest news and events with a community of people just as passionate about football as they are. “Our readers get to enjoy the talented work done by our team of editors, our team gets to share the work they’re passionate about with our readers,” says Aurélien.

About the Publisher

Aurélien has been working with advertisers and publishers in the sports media industry for +15 years. In 2015, he founded Adversport sales house which he manages across their three main markets in Europe : France, Germany and Spain.