Does wedding night lingerie have to be white?

"A wedding dress doesn’t need to be white, and honestly, neither does bridal lingerie," says Hurwitz. "That being said, I think it depends on when you’re wearing it." If you’re wearing a more sheer wedding gown, Hurwitz suggests sticking to nudes and whites. But if your wedding dress is a more opaque fabric, feel free to incorporate color for a fun touch. "I’ve had a few brides wear blue panties as their 'something blue'," she says.

Do you give lingerie as a bridal shower gift?

You can absolutely give lingerie as a bridal gift, but it's important to think about the bridal shower atmosphere and how the bride might react. If it’s more of a family affair, she might be uncomfortable unboxing undergarments, so consider gifting the lingerie in private. Hurwitz adds that it's important to include a gift receipt—and make sure to check the return policies ahead of time—in case they need a different size or style.

What is the point of a lingerie party?

“ Lingerie parties have become super popular—we see them as either part of a bachelorette or in place of a bridal shower,” says Zuccarini. “The point is to gift the bride-to-be new lingerie (and usually toys and accessories) for all of her wedding festivities and, of course, the honeymoon.”

The 12 Best Places to Buy Lingerie of 2024

Two women wearing lingerie on a beige background — Brides / David Hattan

You’ve got the dress, the shoes, and the accessories. Now, it’s time to think about the lingerie. When shopping for wedding lingerie, aesthetics may be top of mind. But you'll also want to find well-constructed lingerie pieces made from quality materials that hold up over time. Other components like versatility and style are also important to consider.

Bridal lingerie can also be a great gift for a bachelorette party or bridal shower. True lingerie is probably best given by a close friend or family member,” says Jennifer Zuccarini, founder and CEO of lingerie brand Fleur du Mal. “A robe or silk pajamas are appropriate for someone you might not know as well.”

Sale Alert

Cosabella Never Say Never Balconette Bra is 50% off at cosabella.com

The Whimsical Garden Underwire Bra is 65% off at forloveandlemons.com

The Very Sexy Flyaway Lace Babydoll Set is 50% off at victoriassecret.com

In Bloom by Jonquil Harper Lace Thong Teddy is 25% off at nordstrom.com

The Juliana Plunge Bodysuit is 40% off at adoreme.com

If you're selecting lingerie for someone else, think about both their wedding theme and how they dress on a day-to-day basis. "Take cues from her personal style," says bridal fashion stylist Gabrielle Hurwitz. "Is she more boho? Romantic? Minimalist? When in doubt, white lace is usually a safe option."

To help make your intimate search a little less intimidating, we set out to find the best places to buy lingerie for all the upcoming wedding festivities, from your rehearsal dinner and wedding night to your honeymoon. We made our final selection based on design, materials, construction, price point, and overall quality.

Read on for the best places to buy lingerie.

For Love & Lemons

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For Love & Lemons

View on Forloveandlemons.com

We've been long-time fans of the brand For Love & Lemons for their romantic and feminine designs, but also for the craftsmanship and quality. Each piece feels like a piece of couture and the styles are unmatched. From colorful bras, underwear, and garter belt sets to sexy white slip dresses, For Love & Lemons' lingerie is perfect for everything from your wedding night to your honeymoon.

The brand also has its own curated wedding shop, which includes chic bachelorette dresses, honeymoon ensembles, and more. As far as returns are concerned, you have 31 days from when your order ships to return unworn and unwashed items.

Size Range: XXS-XL

Fleur du Mal

View on Revolve View on Fleurdumal.com

Your wedding is a great excuse to splurge on luxury lingerie, and Fleur Du Mal is one of our absolute favorites. The brand’s bridal shop features a collection of some of the most beautiful and high-quality delicates that feel like an extension of your wedding gown. From pearl string thongs to lacy bodysuits, the iconic lingerie brand creates the most breathtaking pieces for your big day.

In addition to sexy lingerie, Fleur Du Mal also has beautiful loungewear pieces for getting ready, such as the Bride Embroidered Angel Sleeve Robe. Plus, Fleur Du Mal designs menswear lingerie with silk and lace boxers, robes, and more. The brand offers free refunds and exchanges within 20 days of shipment, as long as tags are still in place and items are unworn and unwashed.

Adore Me

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Adore Me

View on Amazon View on Adoreme.com

Adore Me is one of our favorites for a multitude of reasons. Not only can you get all of your wedding day lingerie from the brand’s vast collection, but you can also subscribe to their Elite Box and receive sexy goodies every month. Similar to Fabletics, Adore Me also offers a VIP subscription that allows you to shop items at an exclusive discounted price, so you get high-quality lingerie without the high price tag (a perk when budgeting for your wedding).

Adore Me also has a Live Shopping feature where you can experience the products on a more personal level, allowing you to get a better idea of fit, fabric feel, and more through online shopping events. To top things off, it’s a B Corp-certified company that focuses on creating more sustainable practices and protecting Mother Earth. The brand also offers free exchanges as well as returns on items within 30 days from purchase for a $5.95 restocking fee.

Size Range: XS-4X

Victoria’s Secret

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Victoria's Secret

View on Amazon View on Victoriassecret.com

There are a few reasons why we love Victoria’s Secret for wedding lingerie. First, the brand has an incredible range of styles, designs, and sizes at a range of prices, making it all the more possible to find something for everyone. Victoria’s Secret also carries a collection of other lingerie brands, such as For Love & Lemons. Plus, they have a fantastic Bridal Shop with curated selections of items, including intimates, robes, and sleep sets.

The Victoria’s Secret return policy is also quite generous—you can return online orders for free within 30 days of purchase. Just make sure to keep the tags on and save your receipt for proof of purchase.

Size Range: 28-44

Journelle

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Journelle

View on Journelle.com

Journelle is another top pick because it carries a fantastic selection of lingerie, shapewear, and solutions, all in beautiful designs. From mesh period underwear to lacy shapewear, Journelle’s collection is designed to make you feel beautiful, confident, and supported on your big day. And if you're looking for inclusive sizing, the company also has some of the chicest and sexiest options out there for DD+ busts. It's possible to return or exchange most items within 14 days of receipt.

Size Range: XS-3XL

Eberjey

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Eberjey

View on Neiman Marcus View on Eberjey.com View on Saks Fifth Avenue

Eberjey's luxurious pajamas and loungewear collections have reached a cult-like status over the years, but their lingerie is equally swoon-worthy. The brand offers a curated selection of designs that include classic triangle bralettes and matching brief undies (the Anouk Bralette and matching Anouk Thong are perfect for wedding day undergarments).

Return or exchange your items within 30 days of your purchase date for either a refund or a new item. According to the brand's policy, opened underwear is final sale, so you’ll want to be sure to check your measurements when purchasing.

Size Range: XS-XL

Cosabella

View on Amazon View on Cosabella.com

Cosabella is another lingerie brand that offers sexy designs that are crafted from super-comfortable materials. Some of our Cosabella undergarments have turned into everyday items because they’re that comfy, breathable, and well-made.

In addition to classic lingerie styles like bodysuits, chemises, and undies, Cosabella also offers a fantastic collection of pajamas and sleepwear, making it a great place to find more modest gifts for lingerie parties and bridal showers. This lingerie brand also has a 30-day return policy for items that are unworn with tags.

Size Range: S-XL

Nordstrom

View on Nordstrom

Nordstrom is another excellent place to buy lingerie, with lots of different brands and styles to choose from. Whether you’re looking for something classic like a silk slip (we love the In Bloom Chemise by Jonquil) or something a little saucier like an open gusset (hello, Hanky Panky), the department store has your lingerie needs covered.

Additionally, Nordstrom has a fantastic return and exchange policy in that you can make a free return in-store, curbside, or through mail within 45 days of the shipment date.

Size Range: XXS-4X

Agent Provocateur

View on Agentprovocateur.com

For saucy lingerie, look no further than the iconic designer brand Agent Provocateur. From cheeky bridal underwear like adorable heart-cut out thong to corsets and "something blue" sets, there’s a style for everyone.

In addition to lingerie pieces, the brand also carries sexy sleep and loungewear items like this stunning robe, as well as other gifts and toys to spice things up. Should you need to return or exchange an item, the brand offers both within 28 days of purchase, so long as items are unworn with the tags still on.

Size Range: 1-41

Bare Necessities

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Bare Necessities

View on Barenecessities.com

Bare Necessities is an excellent one-stop-shop for undergarments, featuring everything from sexy lingerie to everyday delicates, pajamas, and loungewear. In addition to the gorgeous selection of designs, the brand also offers a range of inclusive sizes for every body type.

The Bare Necessities bridal shop offers a curated collection of undergarments for your wedding dress (including backless and strapless bras), as well as getting ready items like robes and loungewear.

Size Range: XS-3X, 30B-44G

LIVY

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LIVY

View on Li-vy.com

For fashion-forward lingerie items, we always turn to LIVY. In addition to its super chic, runway-worthy designs, the brand also offers ultra-sexy sporty styles, which are a nice change-up from the more traditional wedding day lingerie.

These delicates are made with high-quality materials and construction and the unique styles will feel like an extension of your wedding wardrobe. While the brand doesn’t offer exchanges, you can return unwashed and unworn items for a refund.

Size Range: XS-2XL

Hanky Panky

View on Hankypanky.com

Home to the fan-favorite Signature Lace Thong, Hanky Panky makes lingerie that is just as comfy, stretchy, and sexy as their popular undies. From sweet wedding night intimates to spicy lingerie party gifts like the All Tied Up Crotchless Thong and Handcuffs Pack, this lingerie brand has a nice mix of designs that fill the desires of every type of bride.

The brand also offers free exchanges and returns on unworn, unwashed, and defective items within 30 days of receiving the order.

Size Range: XS-3X

What to Look for in Lingerie Brands

Quality of Materials: The material is important to consider when shopping for lingerie. Since they are already delicate items, lingerie should be made with high-quality fabrics and strong construction for multiple wears. To get a feel for how the company makes their lingerie, look on their websites for a frequently asked questions section or a page dedicated to their processes. For instance, Cosabella has an entire page about how its products are crafted in Italy. Additionally, it helps to check out product reviews so you can get a feel for what to expect from the customer side.
Design: Your lingerie should feel like an extension of you, and it should be something that makes you feel sexy and empowered when you slip it on. It's important to look for designs that you love and are representative of your style. Love for Lemons is perfect if you like sweet yet sexy designs, while Agent Provocateur is for those who want to be provocative. If you aren’t sure about the style, look for companies that sell a variety of designs to choose from.
Return and Exchange Policy: When shopping for lingerie online, pay close attention to the company’s return and exchange policy, as you won’t be able to try items on before purchasing. Due to sanitary reasons, some lingerie brands might mark their undergarments as final sale.

FAQ

Does wedding night lingerie have to be white?

"A wedding dress doesn’t need to be white, and honestly, neither does bridal lingerie," says Hurwitz. "That being said, I think it depends on when you’re wearing it." If you’re wearing a more sheer wedding gown, Hurwitz suggests sticking to nudes and whites. But if your wedding dress is a more opaque fabric, feel free to incorporate color for a fun touch. "I’ve had a few brides wear blue panties as their 'something blue'," she says.
Do you give lingerie as a bridal shower gift?

You can absolutely give lingerie as a bridal gift, but it's important to think about the bridal shower atmosphere and how the bride might react. If it’s more of a family affair, she might be uncomfortable unboxing undergarments, so consider gifting the lingerie in private.
Hurwitz adds that it's important to include a gift receipt—and make sure to check the return policies ahead of time—in case they need a different size or style.
What is the point of a lingerie party?

“Lingerie parties have become super popular—we see them as either part of a bachelorette or in place of a bridal shower,” says Zuccarini. “The point is to gift the bride-to-be new lingerie (and usually toys and accessories) for all of her wedding festivities and, of course, the honeymoon.”

Why Trust Brides

Contributing writer Jessie Quinn has a Bachelor’s Degree in Fashion Journalism from the Academy of Art University. At Brides, Quinn covers everything from engagement rings to wedding decor, utilizing her fashion degree to meticulously research each topic to find the best of the best.

When researching the best places to buy lingerie, she tapped into her fashion experience to research top brands and retailers, considering everything from the quality of construction to design offerings to return and exchange policies. She also spoke with an industry expert for their valuable tips and insight: