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With the help of some popular faces from YouTube, Fingerlings is launching a new positivity campaign called “Go Bananas for Friendship.”
WowWee’s 2018 Toy of the Year finalist Fingerlings is looking to celebrate “Fingerlings Friday” on Aug. 11 with the help of YouTube stars Jordan and Salish Matter and 150 other content creators. The campaign keeps with their message of having “Friendship @ Your Fingertips” while playing to the new heart-to-heart connection feature of the latest releases.
Fingerlings have been one of the hottest toys of the summer, according to both The Toy Association and Clamour. The new features include fuzzy fur on their heads, posable tails and a heart that glows when the animal is placed on a finger.
“We’re taking the core values that have always been a part of this brand, and bringing them to life by showing fans how all these small but meaningful good deeds add up to something huge,” said Andrew Yanofsky, head of marketing and operations for WowWee.
Jordan and Salish will be the anchors of a transformation challenge, inspiring other creators and fans to join in and inspire good deeds while spreading friendship.
“Fingerlings are designed with friendship and positivity at their core. Their heart-to-heart connection makes them the perfect sidekick and companion!” said Sydney Wiseman, vice president of brand development and creative strategy at WowWee, and creator of Fingerlings.
The company conducted an early launch in the United Kingdom and the results have been nothing short of positive.
“Fingerlings are already on pace to more than double the sales we had predicted,” says Mark Hunt, UK marketing director of character group. “We are extremely pleased with the results so far.”
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